Set Out on a Captivating Journey
Through Tohoku and Niigata

Japan's Tohoku region lies in the northeast part of Honshu, the country's main island. To the region's southwest is Niigata Prefecture, whose coast lies on the opposite side of the island, along the Sea of Japan. This area that covers a large swath of Honshu breathes with the unique tradition and culture cultivated through a lengthy history amid majestic natural surroundings.
Snow falls heavily in winter along many places facing the Sea of Japan. In fact, skiers from around the world come here in search of fine snow. And while the summer is short, it is a lively season of festivals including the illuminated floats of the Nebuta Festival and the pole lanterns at the Kanto Festival, as well as the Tanabata, or Star Festival. They often say that the people who live in Tohoku and

Niigata have a serious, patient character, and in some areas it can take on a stalwart perseverance. Along with popular varieties of rice these people produce on their numerous farms, like Koshihikari and Hitomebore, you'll find a wealth of foods from the sea and mountains.
This guidebook offers an introduction to the tourist destinations, local specialties, festivals, traditional crafts, activities, cuisine, storied enterprises and more to explore in Tohoku and Niigata. You'll discover lesser-known but wonderful, singular spots and specialties. Make sure you bring this informative resource along on a fun-packed adventure through Tohoku and Niigata like nothing you've experienced before.

The business days and dates of the facilities, stores and events listed on this website
may change due to various circumstances. Please check the official website for the latest information.
List of outlets in Japan

National Park

  • Towada-Hachimantai National Park
  • Sanriku Fukko National Park
  • Bandai-Asahi National Park
  • Oze National Park
  • Joshin-etsu Kogen National Park
  • Myoko-Togakushi renzan National Park
  • Chubusangaku National Park

Quasi-National Park

  • Shimokita Hantō Quasi-National Park
  • Tsugaru Quasi-National Park
  • Oga Quasi-National Park
  • Chokai Quasi-National Park
  • Hayachine Quasi-National Park
  • Kurikoma Quasi-National Park
  • Minamisanriku-Kinkasan Quasi-National Park
  • Zao Quasi-National Park
  • Echigo-Sanzan-Tadami Quasi-National Park
  • Sado-Yahiko-Yoneyama Quasi-National Park

* For more about the national parks and quasi-national parks listed here,
visit the website below.
Natural Parks Foundation https://www.bes.or.jp